About Fish On Bait & Burley - Fresh Bait, Red Bullets Burley & FireX UV Hooks

Victoria’s Trusted Bait & Tackle Destination

Fish On Bait & Burley is a leading fishing tackle, fresh bait and burley shop in Broadmeadows, Melbourne, supplying high-quality bait, performance gear and proven fishing products to anglers across Victoria and Australia.

While we are proudly based in Broadmeadows, our reputation extends far beyond Melbourne’s northern suburbs.

Our walk-in customers travel from across Victoria to stock up on fresh bait, Red Bullets burley and FireX UV Coated Hooks, and with free Australia-wide delivery, we now support anglers right across the country.

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Fresh & Live Bait - Worth the Drive

Fish On Bait & Burley has become known for consistent, high-quality bait that serious anglers trust.

We stock:

• Fresh bait
• Premium frozen bait
• Live bait (seasonal availability)
• Pilchards, squid, worms and other high-demand varieties

Many of our customers travel from far and wide across Victoria because they know freshness matters. When the bait is right, your chances improve.

For many anglers, stopping at Fish On is the first step of every fishing trip.

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Red Bullets - Originally Built for Snapper. Irresistible to All Fish.

Fish On Bait & Burley proudly produces our very own well-known and proven burley blend: Red Bullets.

Originally developed for snapper, Red Bullets quickly proved to be irresistible across multiple species. What began as a targeted snapper burley evolved into a versatile, all-species fish attractor.

Through extensive on-water testing and refinement, Red Bullets consistently delivers strong bite windows and effective fish attraction.

Whether you are targeting:

• Snapper
• Whiting
• Gummy shark
• Flathead
• Or other saltwater and inshore species

Red Bullets help bring fish into your zone and keep them there.

It’s trusted by serious fishos across Victoria and increasingly across Australia.

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FireX UV Coated Hooks – Engineered for Hook-Up Success

We are also proud to offer our proprietary hook range: FireX UV Coated Hooks.

Designed for strength, sharpness and durability, FireX hooks feature UV coating technology that enhances underwater visibility and attraction in varying light conditions.

These hooks have built a strong reputation for reliability and proven hook-up rates across bait fishing, offshore rigs, inshore setups and freshwater applications.

Performance matters. Precision matters. FireX delivers both.

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Free Australia-Wide Delivery & Strong Customer Support

Fish On Bait & Burley now offers free delivery Australia-wide, allowing anglers nationwide to access our bait alternatives, burley blends and performance tackle.

Our customer support extends well beyond Victoria. Whether you’re ordering from regional Australia or metropolitan cities, we provide practical advice, product guidance and responsive service.

We are committed to supporting anglers not just at the counter, but wherever they fish.

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Built by Experience, Backed by Results

Fish On Bait & Burley is proudly owned by Aman Merhi, an experienced angler who has fished extensively across Australia - inshore, offshore and inland waters.

From offshore snapper grounds to freshwater rivers and lakes, his practical experience shapes the bait, burley and gear we stock.

His fishing adventures have also taken him beyond Australia, including New Zealand and other international waters, giving our store a broad understanding of fishing techniques, fish behaviour and gear performance.

When you visit Fish On Bait & Burley, you’re getting advice backed by real-world experience.

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Visit Fish On Bait & Burley